Review: Tatum Gale – “New Look, Same Great Flavor”

The latest single from Tatum Gale, called “New Look, Same Great Flavor” is an open letter of criticism of the music industry, and is dripped with tongue-in-cheek lyrics over oozing synths and eclectic beats. The song laments on the way that the music scene is always clamoring over the “next big thing,” while ignoring some of the artists that truly break down barriers with their sound. The track is the opener from Gale’s upcoming full-length record, the independently released Pretty Green, and offers a perplexing narrative of how the music industry can keep churning out the same product. Gale mentioned about the song, “This is as hyper-pop as the album gets. It’s a super bright, punchy, distorted dance time. It is a collage of some of the gaudy, empty images we’ve seen going out on the town in the pre- and post-pandemic era.” The new single would be a good fit for fans of Toro y Moi and The Avalanches.