Taylor Swift has released a video for “…Ready for It.”
Taylor Swift – “…Ready for It” Video
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Taylor Swift – “Gorgeous”
Taylor Swift has released her new song “Gorgeous.”
Taylor Swift Goes to Number One
Taylor Swift’s new single “Look What You Made Me Do” has climbed to the top of the Billboard Hot 100 charts:
Swift has now officially climbed to the top — the top of the Billboard Hot 100, that is. With her new single “Look What You Made Me Do,” Swift has hit No. 1 on the chart, knocking Luis Fonsi and Daddy Yankee’s “Despacito” down from its 16-week reign.
Taylor Swift – “…Ready For It?”
Taylor Swift’s new song “…Ready For It?” has been released.
Taylor Swift Breaks Single Day Video Stream Record
Taylor Swift’s new video was streamed 43.2 million times in the first 24 hours after its release:
This completely shattered the Vevo record “Hello” set for the same time span in 2015: 27.7 million views, a benchmark Tay and director Joseph Kahn hit with six hours to spare. Casual.
Taylor Swift – “Look What You Made Me Do” Video
Taylor Swift has released a video for “Look What You Made Me Do.”
Taylor Swift’s Gamification of Ticket Sales
“Taylor Swift Tix,” her newly unveiled promo with Ticketmaster, requires you to register on TaylorSwift.com to put you on a wait list for tickets. You can then pre-order the album, share her pitch on social media.
You can buy the album at different retailers and get a boost each time, with a limit of 13 items to boost your chances (or spend the same amount on StubHub—not that we’re endorsing such a gambit). And if you buy a CD or a T-shirt—or multiple albums and merch—from her site, each buy ups you in the queue for tickets. But it doesn’t actually guarantee that you’ll get them.
In essence, Swift’s strategy leaves open the option for a bundle at some point closer to release date without cannibalizing her Target exclusive or iTunes now.
This entire strategy for selling tickets, and boosting album sales, is fascinating to me. The gamification of music. It’s kinda brilliant.
Taylor Swift – “Look What You Made Me Do”
Taylor Swift’s new single “Look What You Made Me Do” is out now on iTunes and Apple Music.
Taylor Swift Announces New Album
Taylor Swift will release her new album, Reputation, on November 10th. The first single will be out tomorrow.
Taylor Swift Begins Teasing
Taylor Swift has begun teasing something on social media.
Taylor Swift Wins Lawsuit
Taylor Swift has won her lawsuit:
Jury sides with Taylor Swift in groping lawsuit, orders fired radio host to pay the pop star a symbolic $1.
Taylor Swift Testifies
Taylor Swift testified in a Denver court Thursday, saying that she was “completely sure” former radio host David Mueller sexually assaulted her during a 2013 press photo. Swift appeared on the stand for roughly an hour, CNN reports, after her mother Andrea Swift also testified about the alleged incident.
“It was a definite grab … A very long grab. He grabbed my ass underneath my skirt,” Swift said on the stand. She called the 2013 incident “horrifying and shocking.”
Glamour has more:
McFarland suggested Swift could’ve taken a break from her concert meet-and-greet if she was so shaken up by Mueller’s alleged assault. (Swift previously said she was distressed by the incident but carried on with her schedule because she didn’t want to upset her fans.)
Swift’s reply: “Your client could have taken a normal photo with me.”
Taylor Swift’s Return to Spotify Was Very Profitable
Billboard reports that Taylor Swift’s return to Spotify has been quite lucrative:
How much Swift herself would receive from that $329,000 depends on her deal with her label Big Machine.
Meanwhile, the publishing royalties generated from the streams would total a little more than $59,000, up from about $9,000 in the prior week. That revenue would be divided among Swift and her co-writers and their publishers depending on their pro-rata shares of the plays on the songs each writer was affiliated with.
Taylor Swift Returns to Spotify
Taylor Swift’s music is returning to Spotify tonight. Billboard reports:
The pop star’s representative confirmed her full catalog will return to all streaming platforms Friday. Her official Instagram fan account, Taylor Nation, posted the news Thursday (June 8).
Father John Misty Explains His Taylor Swift Lyric
Josh Tillman, aka Father John Misty, explained the Taylor Swift lyric from his new song “Total Entertainment Forever” in an interview with Exclaim:
Human civilizations have been entertaining themselves in disgusting ways all through human history — I mean, whether it’s lighting Christians on fire, or whatever. We have to consider that maybe there are ways in which we entertain ourselves now that are equally as disturbing. I think that that’s important — to not assume that everything about the way we live is the direct product of progress.
The fact of the matter is, I don’t want that to happen to Taylor Swift. That is the worst thing I can think of; that is so horrible. But again, this plays into progress, where like, the internet was supposed to be this new democracy, a utopia of information where everyone had a voice and we were all interconnected, and we would experience true democracy — and it turned into pornography, followed only by outrage. The tools represent some kind of technological advancement, but if we can’t act like more than angry ecstasy freaks with the most advanced technology in the world, then how much have we really progressed?
And if you don’t think that this virtual reality thing isn’t going to turn into sex with celebrities, then you’re kidding yourself. That face recognition stuff? I mean, there are people working on it right now. It’s absurd. Someone sitting with this headset on, you know? Oh God, it’s just, how many different ways do human beings need to masturbate?
So on the album there are more than a few songs where I’m saying ‘Is this progress? Like, is this really what progress looks like?’