As Taylor Swift’s Evermore returns to No. 1 on the Billboard 200 albums chart (dated Jan. 16) for a third nonconsecutive week (up from No. 2 a week ago), the superstar now has a cumulative 51 weeks at No. 1 across all eight of her chart-toping albums. That ties Michael Jackson for the fourth-most weeks at No. 1. The two superstars only trail The Beatles (a record 132 weeks), Elvis Presley (67) and Garth Brooks (52).
Taylor Swift’s Evermore album holds atop the Billboard 200 chart for a second week, as the set earned 169,000 equivalent album units in the U.S. in the week ending Dec. 24 (down 49%), according to Nielsen Music/MRC Data. The album opened at No. 1 a week ago with 329,000 units.
The album was available in more than 10 vinyl variants, which combined to sell nearly 32,000 copies in its first week – the third-largest sales week for a vinyl album since Nielsen Music/MRC Data began electronically tracking music sales in 1991. Only the debut weeks of Jack White’s Lazaretto (40,000) and Pearl Jam’s Vitalogy (34,000) were larger.
Taylor Swift notches her eighth No. 1 album on the Billboard 200 — and second of 2020 — as her surprise release Evermore arrives atop the list. Her latest studio album earned 329,000 equivalent album units in the U.S. in the week ending Dec. 17, according to Nielsen Music/MRC Data, marking the fifth-largest week of the year for any album.
I don’t think it’s an exaggeration to say that Taylor Swift’s folklore was one of 2020’s few saving graces. For myself and many other Taylor fans, the songs on that album were a salve to sooth some of the heartbreak and disappointment of this year. Even the discourse around the songs was a welcome distraction from all the bad things happening around us. That the album would never have come to exist, likely in any form, without the pandemic is one of the only positives in this remarkably net-negative hellscape we’ve been living in since March. So when Taylor announced that she’d be dropping a sequel album called evermore last Thursday, it felt a bit like lightning striking twice. The first album was a sepia-toned autumnal beauty shot through with the wistful strains of a dying summer—in 2020’s case, a lost summer. Released two weeks out from what could be the loneliest Christmas many people ever experience, evermore promised to be folklore’s wintry twin: a cold-weather soundtrack full of snow-strewn backdrops, frosty windows, and solitary reflections. Taylor positioned the album as her gift to everyone else for her 31st birthday, but it’s more like alternative Christmas music in a year when playing the usual celebratory Christmas tunes seems bizarre or even profane. Tis the damn season, folks, and Taylor Swift is here to get you through it.Read More “Taylor Swift – Evermore”
Taylor Swift’s Folklore surges back to No. 1 on the Billboard 200 chart for an eighth nonconsecutive week on top, as the set jumps from No. 10 with 77,000 equivalent album units earned in the U.S. in the week ending Oct. 22 (up 170%), according to Nielsen Music/MRC Data.
The album’s huge increase is owed to an explosion of sales generated from Swift’s official webstore, where the superstar sold autographed CDs of the set for $25 each for a limited time. Of Folklore’s units earned for the week, album sales comprised 57,000 of that figure – a gain of 709%.
Taylor Swift’s Folklore has gone platinum.Read More “Taylor Swift Grabs Another Platinum Record”
Speak Now is the most pivotal album in the Taylor Swift discography. It’s not the one that started the story (2006’s self-titled debut) or the one that made her a global superstar (2008’s Fearless), nor is it her biggest album (2014’s 1989) or her straight-up best (2012’s Red). But it was on Speak Now where Swift took full control of her creative enterprise, came into her own as a songwriter, and established many of the key elements that would ground her career for the next decade. It also might be the album that, more than any other, sets the table for the next 10 years of country music, from the pop influences to the confessional style of songwriting. It is, in a word, a landmark.
Swift, unlike many mainstream country stars, was always a songwriter first and foremost. Her debut self-titled record dropped when she was just 16 years old, but she still had writing credits on all 11 songs (and wrote three of them solo, including the number-one country smash “Our Song”). On Fearless, she more than doubled that number, taking solo writing credits on seven of the 13 songs (including “Love Story,” which briefly became the best-selling country single of all time). Still, Swift racked up a lot of co-writes on those first two albums, particularly with veteran Nashville songwriter Liz Rose, who has 12 writing credits across Taylor Swift and Fearless. On Speak Now, the big selling point isn’t that it’s a concept album about wild romance and dramatic heartbreak (Red), or a leap into pop (1989), or a rejoinder to her haters (Reputation), or her “indie” record (folklore). No, the big selling point here is the simple fact that Swift wrote all 14 tracks by herself.Read More “Taylor Swift – Speak Now”
In doing so, Swift surpasses Whitney Houston’s longstanding record, among women, for the most cumulative weeks at No. 1, across all of her chart-topping albums. Swift’s total weeks at No. 1 now stands at 47, one more than Houston’s tally of 46. Folklore earned 87,000 equivalent album units in the U.S. in the week ending Sept. 24 (up 97 percent), according to Nielsen Music/MRC Data.