Taylor Swift’s Lover is the most pre-added album by a female artist ever. The full press release is below.
Alex Suskind, writing at Entertainment Weekly:
Then, during the Reputation Tour, she had an epiphany: that despite the caricature that she thought had been created of her, there were many people who saw what others had simply refused to. “I would look out into the audience and I’d see these amazing, thoughtful, caring, wonderful, empathetic people,” she says. “So often with our takedown culture, talking s— about a celebrity is basically the same as talking s— about the new iPhone. So when I go and I meet fans, I see that they actually see me as a flesh-and-blood human being. That — as contrived as it may sound — changed [me] completely, assigning humanity to my life.”
Steve Knopper, writing at Rolling Stone:
Taylor Swift fans mesmerized by rehearsal clips on a kiosk at her May 18th Rose Bowl show were unaware of one crucial detail: A facial-recognition camera inside the display was taking their photos. The images were being transferred to a Nashville “command post,” where they were cross-referenced with a database of hundreds of the pop star’s known stalkers, according to Mike Downing, chief security officer of Oak View Group, an advisory board for concert venues including Madison Square Garden and the Forum in L.A. “Everybody who went by would stop and stare at it, and the software would start working,” says Downing, who attended the concert to witness a demo of the system as a guest of the company that manufactures the kiosks.
One year ago, Taylor Swift’s somewhat infamous LP Reputation hit the shelves and digital libraries of 700,000 listeners. It would go on to sell 1.26 million copies in that first week, making it a member of an elite club of albums to have broken a million copies (at all, let alone that first week) in the last decade… a club that is mostly comprised of Swift’s other records. It was an auspicious achievement in the pop star’s increasingly controversial career – every album she’s released since 2008’s Fearless has broken a million records sold in its first week.
Swift has become a polarizing figure in the pop culture sphere. Between the ongoing Kimye saga, 100% valid conversation and critiques about the downfalls of white feminism, her own personal #MeToo moment and the usual, misogyny-fueled obsession with her love life that’s been prominent since that first record broke a million all those years ago. (She has arguably used that obsession to her advantage in the years since, but… wouldn’t you?) The stage was certainly set for Reputation to be as polarizing as the woman herself – it was the first Swift record that broke her every-other-year-pattern ever, and followed a nearly year-long (and highly advisable) social media hiatus/blackout on Swift’s part. It’s safe to say, nobody knew what to expect; uncommonly for an artist whose unflinchingly loyal following was built on the closeness she shares with her fanbase, “nobody” included the vast majority of her fans.