Taylor Swift’s Reputation album sold 1.05 million copies in the US over its first four days of release, according to initial sales reports to Nielsen Music. It’s the first album to sell a million copies in a tracking week in nearly two years, since Adele’s 25 sold 1.16 million copies in the frame ending 12/25/2015 (the album’s fifth week on sale).
Taylor Swift Performs on Fallon
Taylor Swift performed “New Year’s Day” on Fallon last night. The story about how this performance came to be is really touching.
Taylor Swift Performs on SNL
Taylor Swift performed “…Ready For It” and “Call It What You Want” on SNL this weekend.
Taylor Swift Announces New Tour
Taylor Swift has announced a new tour.
Taylor Swift’s ‘Reputation’ Sold 700,000 on First Day in U.S.
Taylor Swift’s Reputation is off to a red-hot start. The album sold around 700,000 copies in the U.S. on its first day of release, according to initial sales reports to Nielsen Music.
The set was released at 12 a.m. ET on Nov. 10, through Big Machine Records. Its first day sales figure could grow larger, after all of Nielsen’s retail reporters have submitted their sales for the day.
Hmm, that seems good.
Taylor Swift Debuts “New Year’s Day” on ‘Scandal’
Taylor Swift debuted “New Year’s Day” on ABC during Scandal last night. You can watch the performance below.
Read More “Taylor Swift Debuts “New Year’s Day” on ‘Scandal’”
ACLU Defending Blogger From Defamation Claim by Taylor Swift
The ACLU is defending a blogger from a defamation claim by Taylor Swift. From today’s press release:
On Sep. 5, PopFront editor Meghan Herning wrote a post titled “Swiftly to the alt-right: Taylor subtly gets the lower case kkk in formation.” The post is a mix of political speech and critical commentary, and discusses the resurgence of white supremacy and the fact that some white supremacists have embraced Swift. It also provides a critical interpretation of some of Swift’s music, lyrics, and videos. The post ends by calling on Swift to personally denounce white supremacy, saying “silence in the face of injustice means support for the oppressor.”
On Oct. 25, Herning received an intimidating letter from Swift and her attorney labeling the blog post as defamatory and demanding that she issue a retraction, remove the story from all media sources, and cease and desist. The letter threatened a lawsuit.
Seems like a lot of money to pay lawyers instead of just saying “white supremacy is really fucking bad.”
Taylor Swift – “Call It What You Want”
Taylor Swift has released her new song “Call It What You Want.”
Taylor Swift – “…Ready for It” Video
Taylor Swift has released a video for “…Ready for It.”
Taylor Swift – “Gorgeous”
Taylor Swift has released her new song “Gorgeous.”
Taylor Swift Goes to Number One
Taylor Swift’s new single “Look What You Made Me Do” has climbed to the top of the Billboard Hot 100 charts:
Swift has now officially climbed to the top — the top of the Billboard Hot 100, that is. With her new single “Look What You Made Me Do,” Swift has hit No. 1 on the chart, knocking Luis Fonsi and Daddy Yankee’s “Despacito” down from its 16-week reign.
Taylor Swift – “…Ready For It?”
Taylor Swift’s new song “…Ready For It?” has been released.
Taylor Swift Breaks Single Day Video Stream Record
Taylor Swift’s new video was streamed 43.2 million times in the first 24 hours after its release:
This completely shattered the Vevo record “Hello” set for the same time span in 2015: 27.7 million views, a benchmark Tay and director Joseph Kahn hit with six hours to spare. Casual.
Taylor Swift – “Look What You Made Me Do” Video
Taylor Swift has released a video for “Look What You Made Me Do.”
Taylor Swift’s Gamification of Ticket Sales
“Taylor Swift Tix,” her newly unveiled promo with Ticketmaster, requires you to register on TaylorSwift.com to put you on a wait list for tickets. You can then pre-order the album, share her pitch on social media.
You can buy the album at different retailers and get a boost each time, with a limit of 13 items to boost your chances (or spend the same amount on StubHub—not that we’re endorsing such a gambit). And if you buy a CD or a T-shirt—or multiple albums and merch—from her site, each buy ups you in the queue for tickets. But it doesn’t actually guarantee that you’ll get them.
In essence, Swift’s strategy leaves open the option for a bundle at some point closer to release date without cannibalizing her Target exclusive or iTunes now.
This entire strategy for selling tickets, and boosting album sales, is fascinating to me. The gamification of music. It’s kinda brilliant.


