One year ago, Taylor Swift’s somewhat infamous LP Reputation hit the shelves and digital libraries of 700,000 listeners. It would go on to sell 1.26 million copies in that first week, making it a member of an elite club of albums to have broken a million copies (at all, let alone that first week) in the last decade… a club that is mostly comprised of Swift’s other records. It was an auspicious achievement in the pop star’s increasingly controversial career – every album she’s released since 2008’s Fearless has broken a million records sold in its first week.
Swift has become a polarizing figure in the pop culture sphere. Between the ongoing Kimye saga, 100% valid conversation and critiques about the downfalls of white feminism, her own personal #MeToo moment and the usual, misogyny-fueled obsession with her love life that’s been prominent since that first record broke a million all those years ago. (She has arguably used that obsession to her advantage in the years since, but… wouldn’t you?) The stage was certainly set for Reputation to be as polarizing as the woman herself – it was the first Swift record that broke her every-other-year-pattern ever, and followed a nearly year-long (and highly advisable) social media hiatus/blackout on Swift’s part. It’s safe to say, nobody knew what to expect; uncommonly for an artist whose unflinchingly loyal following was built on the closeness she shares with her fanbase, “nobody” included the vast majority of her fans.
Alex Ritman, writing for The Hollywood Reporter:
Taylor Swift, Jennifer Hudson, James Corden and Ian McKellen are set to star in the film, to be directed by Tom Hooper and telling the story of a tribe of cats called the Jellicles and the night they make what is known as “the Jellicle choice” and decide which cat will ascend to the Heaviside Layer and come back to a new life.
Taylor Swift’s Reputation returns to No. 1 on the Billboard 200 albums chart for a fourth nonconsecutive week, as the set steps 2-1 in its seventh week on the list. Reputation earned 107,000 equivalent album units in the week ending Dec. 28, according to Nielsen Music (down 19 percent). Of that sum, 79,000 were in traditional album sales (down 24 percent).
Taylor Swift’s Reputation album racks up a second week at No. 1 on the Billboard 200 chart, as the set earned 256,000 equivalent album units in the week ending Nov. 23, according to Nielsen Music. Of that sum, 232,000 were in traditional album sales.
Brittany Hodak, writing at Forbes:
Reputation sold north 1.2 million units in its first measured week. The other 199 albums on the Billboard 200 combined sold only 723,000 units when streaming consumption and song sales are excluded (only four tracks from Reputation are available on streaming services). That means for every 10 albums sold last week, more than six of them were Reputation.
When streaming and digital track sales are included, Reputation still accounts for more than a third of all music consumption in the United States last week.
Taylor Swift’s Reputation album sold 1.05 million copies in the US over its first four days of release, according to initial sales reports to Nielsen Music. It’s the first album to sell a million copies in a tracking week in nearly two years, since Adele’s 25 sold 1.16 million copies in the frame ending 12/25/2015 (the album’s fifth week on sale).
Taylor Swift’s Reputation is off to a red-hot start. The album sold around 700,000 copies in the U.S. on its first day of release, according to initial sales reports to Nielsen Music.
The set was released at 12 a.m. ET on Nov. 10, through Big Machine Records. Its first day sales figure could grow larger, after all of Nielsen’s retail reporters have submitted their sales for the day.
Hmm, that seems good.