Will Hoge almost got the dream.
In 2015, the independent Nashville-based recording artist seemed poised to win the country music lottery. He and his band had been picked by a major radio conglomerate as a spotlight artist, to be introduced on a mass scale to radio listeners nationwide. Looking back now, Hoge says the slot was virtually a guarantee of a top 10 record in the country music sphere. “This is exactly what the program is for,” the radio group told him and his band: spotlighting new artists or independent acts and helping them find a home in the infamously commercialized world of country radio.
For Hoge, being picked as a next big thing was the realization of a long-held dream. He’d released his first record—as part of the band Spoonful—in 1997, before going solo with 2001’s Carousel. What followed was a series of well-liked and respected records that melded country, southern rock, and heartland rock into something that sounded like a twangier Springsteen. For 2003’s Blackbird on a Lonely Wire, Hoge got scooped up by Atlantic Records, but the album failed to take off and it was back to the independent musician game after that.
Still, Hoge kept trucking and was eventually rewarded for his persistence. In 2012, Eli Young Band recorded a version of “Even If It Breaks Your Heart,” a song from Hoge’s 2009 record The Wreckage. The song was the opening track and second single from Eli Young Band’s Life at Best album, and it ultimately reached number one on the Billboard country chart. Suddenly armed with a number one song to his name, Hoge landed his 2013 track “Strong” in a widely syndicated ad campaign for Chevrolet Silverado. The song charted modestly on country radio, but it was enough to convince Hoge that if he really tried to play the game, he might just be able to make some magic happen.