I try and do an update once a year where I kind of check-in on the current state of the website. Last year told a similar story to the year before, costs had increased, ad revenue had decreased, and supporter revenue was solid and growing.

The past year is not that much different. Ad revenue is what it is and the new normal. It’s at least steady now. And membership revenue is the reason we are able to keep publishing. In almost every week supporting revenue is 2x-3x ad revenue.

The website’s costs have remained flat this year. I was able to put off upgrading any of the servers last year, but the forum server’s hard drive space is creeping upward (we’re now around 65% full, mostly from image attachments). In the next year I’ll probably need to offload some of these images to a secondary storage solution. Which will probably have an additional monthly cost.

Below are the last 52 weeks of revenue for the website—ad revenue in blue, supporter revenue in green. The big green spikes you see are the main recurring annual renewals each year. One is right around when I write this post each year, another is around the time when the website first launched, and the others are around the end of the year and previous site update posts.