Bringing First Impressions to the Main Site

For as long as I can remember I’ve been doing some version of “first impression” blogs about music on the internet. It started back on AbsolutePunk.net in my blog as I’ve always loved being able to offer some thoughts on an album without the full pressure of an official “review.” My original idea was a more free flowing and less structured way to comment on music usually after having only heard an album one or two times. Today we’ve got things like our forums and social media to serve as a similar medium for putting together opinions on something without it needing to feel too official. I like that. It’s freeing.

One of the things I’ve been doing for supporters in our supporter forum is these first listen/first impression live blogs for certain albums. The basic idea is the same as always: I listen to an album and I do a little live blogging of my thoughts, impressions, and feelings as I listen to it. It started out as a fun little way to talk about music and once again helped me feel free from some of the pressures of “official” reviews on music. It’s been a lot of fun and it seems like everyone really enjoys reading them. Now, one of the downfalls of using the forum for this is that it’s not as easy to archive and save these pieces for posterity. And they’re behind the community package paywall and therefore unaccessible to patrons of the main website. Today, I’m fixing both of those problems.

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Introducing Chorus 2.0

One of the best parts about running my own website again is that I can work on improvements and changes and roll them out when they’re done instead of waiting for the never ending drudge of bureaucracy. Today I’m excited to bring you a collection of changes, improvements, additions, and new features that I am calling Chorus 2.0. Basically, I’ve spent the past year or so learning about what makes this website work, what doesn’t work, what needs to be improved, and how to better organize the information we push into it each day. And of course, how you, the reader, are using it. I’ve taken what I’ve learned and combined that with an optimization obsession to get this website to load as fast and reliably as possible on virtually any device you view it on. You may not see a lot of outward changes, but there were thousands of lines of code tweaked and changed along the way. I want to quickly go through some of the bigger changes, and introduce you to some of the more headlining features.

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It’s Been a Year

One year ago I retired AbsolutePunk.net and launched Chorus.fm into the world. I can’t believe it’s been a year. First, I want to thank everyone that’s supported the website for a full year and all of you that kept monthly payments on and re-signed up today with a new yearly subscription. Seriously, thank you. I had no idea if this entire endeavor was ever going to work, and all of the support has truly blown me away. I’ve loved getting to know so many of you over the past year and being able to share this experience with you. Again, I can’t tell you thank you enough.

One year in I figured is as good a time as ever to run down some of the numbers from the last 12 months:

  • 5,145 articles posted on the main site.
  • 1,004,735 words written in those articles.
  • 895,137 forum posts.
  • 34,766 registered forum members.
  • 891,056 likes given out.
  • 2,000 private messages sent per month (average).
  • 27 podcast episodes recorded (and 3 bonus episodes).
  • Over 160,000 podcast listens.
  • 83,035,328 pageviews.
  • A 6:40 average session time.
  • 13 “first listen” blogs in the supporter forum.
  • 365 days where I was happy with the choice I made.

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We Need Your Help: We’re Expanding Our Supporter Packages

This April will see the one year mark of when I started Chorus. By and large it’s been the most fulfilling stretch of work in my entire career. It’s been stressful. It’s been intense. But it’s also been extremely fun, challenging, and stimulating. As we come up on this anniversary I’ve been working on the first set of changes I want to make to the website to prepare ourselves for the future. There will be some design tweaks coming shortly, but the first thing I want to focus on is tightening up our supporter program.

Our supporter program has been a resounding success. When I started this project I made the argument that I believed the future of online publishing was going to depend on dedicated readers for websites to continue development and publication. Over the last year I’ve only become more convinced of this direction. And, I’ve been blown away by the first year of support from readers of this website. However, one of the main pieces of feedback I’ve heard is: I love this website, I love what you’re doing and want to help make sure it stays around, but I don’t really want to sign up for a forum membership account, is there any way I can become a patron without needing to join the forum community? My goal was to provide that functionality in the easiest form possible and allow readers to help support our continued existence for mere pennies per day.

If that’s all you need to hear, please take a look at our membership packages and sign up, if you want to be woo’d a little bit more, I’ve a longer pitch for you below.

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The New Chorus.fm Logo

Chorus.fm Logo

When I drew the AbsolutePunk.net logo all those years ago, I never imagined how many places it would end up. I can’t tell you how many times we needed to shrink it down, or blow it up, or put it on a colored background, and I’d end up laughing at the little red splatters while having no real idea what to do with them. When I started building Chorus I had a color scheme I loved, but I was never able to settle on a logo that felt right. I tried a few different things before deciding to punt and launch with the word mark while using a blue and white “C.FM” placeholder. I wanted to make sure that this time I thought through everything. That if we had a logo, it was something I felt could stand the test of time and was a true representation of this new website.

I had a few goals in mind: I wanted something that represented the website, was easy to recognize, could be used in very large or very small sizes and still be distinguishable, could be used in virtually any color, or even monochrome if needed, and I was looking for something that had a familiar relationship with both our word mark and the Encore podcast logo. And more than anything, I was looking for that feeling of joy when I saw it — that feeling of, “yep, that’s it.” After working with the same designer that helped birth the Encore logo, I know that we found exactly what I was looking for.

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One Week in the Books

Chorus.fm

I wanted to title this, “It’s been one week …,” but the moment I even think that sentence I’ve got Barenaked Ladies stuck in my head the rest of the day. You’re welcome for that. However, now that it’s the weekend, it means we have officially gone through our first week on the new website. I wanted to take a moment and thank everyone for the incredible response we’ve seen over the past seven or so days. I’ve been blown away by the outpouring of support, kind words, and all the amazing write-ups and tweets I’ve read remembering AbsolutePunk. I’ve compiled some of the articles from current and former staffers alike into a little round-up below, and put together some first week stats on the site as well.

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A Hello, A Goodbye

I started writing online by uploading HTML files to some free server in 1996. Angelfire? Geocities? Something like that. I was playing around with this relatively new thing called “the internet” and had no idea what I was doing. I created a little “about me” page that talked about how much I loved Blink-182, MxPx, and the comic Foxtrot. I’ve been doing some variation of this for over 20 years. When I first picked the name “AbsolutePunk.net,” it was because I saw a vodka magazine ad, I thought it would show up first in an alphabetized Yahoo! directory, and my adolescent brain thought I was a little punker. At the time I had no idea that this would end up being my career or that I’d gradually shift the website into an online alternative music publication that would cover thousands of artists, have hundreds of contributors, and be read by millions. The growing pains were tough. The servers couldn’t handle the traffic we were seeing, the overhead cost of running this website from my parents’ basement or my dorm room became almost unsustainable, and a little band called Fall Out Boy exploded into the mainstream and brought millions more searching for the exact kind of music we were talking about in our little corner of the internet. Searching for answers and help, I ended up selling the business I had created in my teens.

I think it’s safe to say that didn’t quite play out as I thought it would. However, the love for the music outweighed it all. In many ways running the website became the very job I had tried to avoid. Stress. Anger. Depression. A frustration brought on by the feeling of a constant cycle of defeat. But, so many of you still read my quirky sarcasm in the news. People still talked with the staff about music, life, and pop-culture. You’ve still read our features, read our incredible reviewers, pored over our articles, and listened to Drew, and Thomas, and I talk on podcasts. People still wanted to know what Jesse Lacey had for dinner. I had started my first business, AbsolutePunk, LLC, as a teenager with cargo shorts and puka shells. I started my second, Chorus, LLC, in my early thirties — an online consulting business that included running that very same website I had started when we all wanted to look like Kenny Vasoli. Today I’m writing to announce that my second company is buying back my first.

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