The New Chorus.fm Logo

Chorus.fm Logo

When I drew the AbsolutePunk.net logo all those years ago, I never imagined how many places it would end up. I can’t tell you how many times we needed to shrink it down, or blow it up, or put it on a colored background, and I’d end up laughing at the little red splatters while having no real idea what to do with them. When I started building Chorus I had a color scheme I loved, but I was never able to settle on a logo that felt right. I tried a few different things before deciding to punt and launch with the word mark while using a blue and white “C.FM” placeholder. I wanted to make sure that this time I thought through everything. That if we had a logo, it was something I felt could stand the test of time and was a true representation of this new website.

I had a few goals in mind: I wanted something that represented the website, was easy to recognize, could be used in very large or very small sizes and still be distinguishable, could be used in virtually any color, or even monochrome if needed, and I was looking for something that had a familiar relationship with both our word mark and the Encore podcast logo. And more than anything, I was looking for that feeling of joy when I saw it — that feeling of, “yep, that’s it.” After working with the same designer that helped birth the Encore logo, I know that we found exactly what I was looking for.

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One Week in the Books

Chorus.fm

I wanted to title this, “It’s been one week …,” but the moment I even think that sentence I’ve got Barenaked Ladies stuck in my head the rest of the day. You’re welcome for that. However, now that it’s the weekend, it means we have officially gone through our first week on the new website. I wanted to take a moment and thank everyone for the incredible response we’ve seen over the past seven or so days. I’ve been blown away by the outpouring of support, kind words, and all the amazing write-ups and tweets I’ve read remembering AbsolutePunk. I’ve compiled some of the articles from current and former staffers alike into a little round-up below, and put together some first week stats on the site as well.

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A Hello, A Goodbye

I started writing online by uploading HTML files to some free server in 1996. Angelfire? Geocities? Something like that. I was playing around with this relatively new thing called “the internet” and had no idea what I was doing. I created a little “about me” page that talked about how much I loved Blink-182, MxPx, and the comic Foxtrot. I’ve been doing some variation of this for over 20 years. When I first picked the name “AbsolutePunk.net,” it was because I saw a vodka magazine ad, I thought it would show up first in an alphabetized Yahoo! directory, and my adolescent brain thought I was a little punker. At the time I had no idea that this would end up being my career or that I’d gradually shift the website into an online alternative music publication that would cover thousands of artists, have hundreds of contributors, and be read by millions. The growing pains were tough. The servers couldn’t handle the traffic we were seeing, the overhead cost of running this website from my parents’ basement or my dorm room became almost unsustainable, and a little band called Fall Out Boy exploded into the mainstream and brought millions more searching for the exact kind of music we were talking about in our little corner of the internet. Searching for answers and help, I ended up selling the business I had created in my teens.

I think it’s safe to say that didn’t quite play out as I thought it would. However, the love for the music outweighed it all. In many ways running the website became the very job I had tried to avoid. Stress. Anger. Depression. A frustration brought on by the feeling of a constant cycle of defeat. But, so many of you still read my quirky sarcasm in the news. People still talked with the staff about music, life, and pop-culture. You’ve still read our features, read our incredible reviewers, pored over our articles, and listened to Drew, and Thomas, and I talk on podcasts. People still wanted to know what Jesse Lacey had for dinner. I had started my first business, AbsolutePunk, LLC, as a teenager with cargo shorts and puka shells. I started my second, Chorus, LLC, in my early thirties — an online consulting business that included running that very same website I had started when we all wanted to look like Kenny Vasoli. Today I’m writing to announce that my second company is buying back my first.

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