I thoroughly enjoyed this post:
On Netflix, the artwork is personalised based on your viewing history. An Uma Thurman fan will see the classic Pulp Fiction poster showing Uma, but a John Travolta fan will be shown a different image.
Fortune Cookie Advertising is exactly what you’d expect, and it works because “when [customers] see the ad on the back, they are likely to feel they received it for a reason”.
A Chinese podcast called “How to Make Your Voice More Attractive” has 218,000 paying subscribers. Overall, the market in Chinese self-help subscription podcasts was worth $7.3 billion in 2017, compared with just $314 million for all advertising-funded podcasts in the US.