Inside the 1975’s Two-Album Campaign

The 1975

The 1975’s manager, Jamie Osborne, sat down with Music Week to talk about the band and their upcoming plans:

“We’re doing things a little bit differently in this campaign,” Oborne said. “Very early on, Matthew [Healy, frontman] noted that the promotional window on music is shorter than ever, and the time that people consume it is infinite.

“He felt very strongly that, if we have a tour cycle that’s going to last 18 months to two years, we have to release two records in the time that we would have previously have released one.”

Dirty Hit will release A Brief Enquiry Into Online Relationships in Q4, and Notes On A Conditional Form in Spring 2019, with the backing of its joint venture with Polydor.