Josh Constine, writing at TechCrunch:
The right music can make a boring photo or video epic, so Instagram is equipping users with a way to add popular songs to their Stories. […] Thanks to Facebook’s recent deals with record labels, users will be able to choose from thousands of songs from artists including Bruno Mars, Dua Lipa, Calvin Harris and Guns N’ Roses.
And:
When friends watch a music-equipped Story, the song will post automatically. They’ll also be able to tap on the sticker to see artist and song title info, but for now these stickers won’t link out to a musician’s Instagram page or their presence on streaming services — though that would certainly be helpful. I also suggest that Instagram should create deeplinks that artists can share with their fans that automatically opens the Stories camera with that song’s sticker added.
Good idea.