Jimmy Iovine Knows Music and Tech. Here’s Why He’s Worried.

The New York Times

Ben Sisario sat down with Jimmy Iovine to talk about the state of the music industry and technology and there’s quite a few interesting nuggets in there:

If I were still at Interscope, here are the things I’d be worried about. I’d be worried that I don’t have a direct relationship with my consumer. The artists and the streaming platforms do.

I’d be worried that an artist like Drake or Billie Eilish streams more than the entire decade of the 1980s, according to the information I’ve seen from labels and streaming services. I’d also be worried that the streaming services aren’t making enough money, because that can jackknife.

And:

If I were still running Interscope, I would be signing artists and encouraging them. Right now there are a lot of people running around saying, “What’s making noise on TikTok?”

That’s fine. But I’m more encouraged by the people who are saying, “Whoa, this artist has something to say. I’m going to support them, because I believe that in the end they’re going to win, and that will make all of us win.”