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Matt Farley Tries to Match Every Search Term on Spotify

The New York Times
Jason Tate

Brett Martin, writing for the New York Times:

Largely, though not entirely, on the strength of such songs, Farley has managed to achieve that most elusive of goals: a decent living creating music. In 2008, his search-engine optimization project took in $3,000; four years later, it had grown to $24,000. The introduction of Alexa and her voice-activated sistren opened up the theretofore underserved nontyping market, in particular the kind fond of shouting things like “Poop in my fingernails!” at the computer. “Poop in My Fingernails,” by the Toilet Bowl Cleaners, currently has over 4.4 million streams on Spotify alone. To date, that “band,” and the Odd Man Who Sings About Poop, Puke and Pee, have collectively brought in approximately $469,000 from various platforms. They are by far Farley’s biggest earners, but not the only ones: Papa Razzi and the Photogs has earned $41,000; the Best Birthday Song Band Ever, $38,000; the Guy Who Sings Your Name Over and Over, $80,000. Dozens of others have taken in two, three or four digits: the New Orleans Sports Band, the Chicago Sports Band, the Singing Film Critic, the Great Weather Song Person, the Paranormal Song Warrior, the Motern Media Holiday Singers, who perform 70 versions of “We Wish You a Merry Christmas,” substituting contemporary foods for figgy pudding. It adds up. Farley quit his day job in 2017.

Music Streaming Fraud Costs Musicians Millions

The New York Times
Jason Tate

David Segal, writing for New York Times:

The guys in Bad Dog, a folkie duo from Washington, D.C., weren’t hoping to get rich off the album they recorded this summer. David Post and Craig Blackwell have been devoted amateurs for decades, and they’re long past dreams of tours and limos. Mostly they wanted a CD to give away at a house party in December.

But not long after “The Jukebox of Regret” was finished in July and posted on SoundCloud, nearly every song on it somehow turned up on Spotify, Apple Music, YouTube and at least a dozen other streaming platforms. This might have counted as a pleasant surprise, except for a bizarre twist: Each song had a new title, attached to the name of a different artist.

And:

Despite their backgrounds, both men were stymied by the vast and arcane world of music streaming fraud, a realm where anonymous pirates are constantly devising new ways to steal from the $17 billion a year pool of royalty money intended for artists.

That’s a giant, tempting pot of gold for scammers around the world. Beatdapp, a Vancouver company that detects fraud for industry clients, estimates that a little more than 10 percent of that pot, about $2 billion, is swiped annually.

The NYT Sues Open AI and Microsoft

Legal
Jason Tate

New York Times:

The New York Times sued OpenAI and Microsoft for copyright infringement on Wednesday, opening a new front in the increasingly intense legal battle over the unauthorized use of published work to train artificial intelligence technologies.

The Times is the first major American media organization to sue the companies, the creators of ChatGPT and other popular A.I. platforms, over copyright issues associated with its written works. The lawsuit, filed in Federal District Court in Manhattan, contends that millions of articles published by The Times were used to train automated chatbots that now compete with the news outlet as a source of reliable information.

The New York Times Buys Wordle

The New York Times
Jason Tate

The New York Times has purchased Wordle for seven figures:

The sudden hit Wordle, in which once a day players get six chances to guess a five-letter word, has been acquired by The New York Times Company.

The purchase, announced by The Times on Monday, reflects the growing importance of games, like crosswords and Spelling Bee, in the company’s quest to increase digital subscriptions to 10 million by 2025.

Wordle was acquired from its creator, Josh Wardle, a software engineer in Brooklyn, for a price “in the low seven figures,” The Times said. The company said the game would initially remain free to new and existing players.

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Can Streaming Pay? Musicians Are Pinning Fresh Hopes on Twitch.

The New York Times
Jason Tate

Ben Sisario, writing for the New York Times:

Twitch, by contrast, is an alternate universe where even niche artists can make thousands of dollars a month by cultivating fan tribes whose loyalty is expressed through patronage. With its interactive chat threads and internal economy of channel subscriptions and “bits” (donations), Twitch would seem to fulfill the long-hyped but elusive promise of creative commerce on the internet. Yet the platform may work well for only some kinds of artists. (It is enormously labor-intensive.) Its relationship with rights holders is strained. And though it got a boost during the pandemic, Twitch may soon face a reckoning once artists and their fans emerge from their cocoons and return to in-person events.

Streaming Saved Music. Artists Hate It.

The New York Times
Jason Tate

Ben Sisario of the New York Times talks with Shira Ovide about the economics of streaming music:

Haven’t many musicians always felt exploited and underpaid?

Yes, but the streaming model has exacerbated the divide between superstars and everybody else. It’s also a fallacy to dismiss musicians’ complaints. Economic inequality has been around a long time, but it still should be addressed.

What’s the solution? Can streaming ever work for everyone?

There is talk of changing the payments systems to a “user-centric model” that would allocate payments based on what people listen to. If I listen only to Herbie Hancock on Spotify, my subscription fee goes only to him, after the service takes its cut. Proponents say this system would be more fair, especially to artists in niche genres. But there have been studies that say it’s not that simple. And I wonder if it’s too late to change.

Clickbait-y title aside, that study that shows switching to a payout model based on individual listening habits sure is depressing for indie musicians.

Jimmy Iovine Knows Music and Tech. Here’s Why He’s Worried.

The New York Times
Jason Tate

Ben Sisario sat down with Jimmy Iovine to talk about the state of the music industry and technology and there’s quite a few interesting nuggets in there:

If I were still at Interscope, here are the things I’d be worried about. I’d be worried that I don’t have a direct relationship with my consumer. The artists and the streaming platforms do.

I’d be worried that an artist like Drake or Billie Eilish streams more than the entire decade of the 1980s, according to the information I’ve seen from labels and streaming services. I’d also be worried that the streaming services aren’t making enough money, because that can jackknife.

And:

If I were still running Interscope, I would be signing artists and encouraging them. Right now there are a lot of people running around saying, “What’s making noise on TikTok?”

That’s fine. But I’m more encouraged by the people who are saying, “Whoa, this artist has something to say. I’m going to support them, because I believe that in the end they’re going to win, and that will make all of us win.”

The Day the Music Burned

The New York Times
Jason Tate

The New York Times:

The archive in Building 6197 was UMG’s main West Coast storehouse of masters, the original recordings from which all subsequent copies are derived. A master is a one-of-a-kind artifact, the irreplaceable primary source of a piece of recorded music. According to UMG documents, the vault held analog tape masters dating back as far as the late 1940s, as well as digital masters of more recent vintage. It held multitrack recordings, the raw recorded materials — each part still isolated, the drums and keyboards and strings on separate but adjacent areas of tape — from which mixed or “flat” analog masters are usually assembled. And it held session masters, recordings that were never commercially released. […]

The list of destroyed single and album masters takes in titles by dozens of legendary artists, a genre-spanning who’s who of 20th- and 21st-century popular music. It includes recordings by Benny Goodman, Cab Calloway, the Andrews Sisters, the Ink Spots, the Mills Brothers, Lionel Hampton, Ray Charles, Sister Rosetta Tharpe, Clara Ward, Sammy Davis Jr., Les Paul, Fats Domino, Big Mama Thornton, Burl Ives, the Weavers, Kitty Wells, Ernest Tubb, Lefty Frizzell, Loretta Lynn, George Jones, Merle Haggard, Bobby (Blue) Bland, B.B. King, Ike Turner, the Four Tops, Quincy Jones, Burt Bacharach, Joan Baez, Neil Diamond, Sonny and Cher, the Mamas and the Papas, Joni Mitchell, Captain Beefheart, Cat Stevens, the Carpenters, Gladys Knight and the Pips, Al Green, the Flying Burrito Brothers, Elton John, Lynyrd Skynyrd, Eric Clapton, Jimmy Buffett, the Eagles, Don Henley, Aerosmith, Steely Dan, Iggy Pop, Rufus and Chaka Khan, Barry White, Patti LaBelle, Yoko Ono, Tom Petty and the Heartbreakers, the Police, Sting, George Strait, Steve Earle, R.E.M., Janet Jackson, Eric B. and Rakim, New Edition, Bobby Brown, Guns N’ Roses, Queen Latifah, Mary J. Blige, Sonic Youth, No Doubt, Nine Inch Nails, Snoop Dogg, Nirvana, Soundgarden, Hole, Beck, Sheryl Crow, Tupac Shakur, Eminem, 50 Cent and the Roots.

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