Live Nation is ending merchandise fees for artists at all of its club-sized venues across the country, the company announced Tuesday as part of a new developing-artist program that it has launched with Willie Nelson.
The “On the Road Again” program, named after Nelson’s famous song, will also give artists playing those venues an extra $1,500 per show intended to help cover growing tour expenses like gas, transportation, and hotels. Live Nation also said it would give unspecified bonuses to crew workers, and the company will contribute another $5 million to the Crew Nation fund it started during the pandemic.