Netflix Revamps Recommendation System

Ben Popper, writing for The Verge, looks at how Netflix has revamped their recommendation system to handle a more global audience:

“We were very worried that running the algorithms we knew worked well when we pulled data from a single country and a single catalog, if we tried across places where the catalog differed, the recommendations would be pretty bad,” says Carlos Gomez-Uribe, vice president of product innovation at Netflix, and the leader of the recommendation redesign.

This obsession over the data and delivering the best recommendations for every subscriber is something I think is sorely missing in the music world. Spotify cares more than Apple Music, but imagine if it gets this good?