To address the concerns of those who find the show to be too long and boring (thanks largely to the current existence of 24 competitive awards, of which the general public only cares about a few), Bailey and Academy CEO Dawn Hudson said in a letter to members that the board has “committed to producing an entertaining show in three hours.” They explain that this will be achieved partly by “present[ing] select categories live, in the Dolby Theatre, during commercial breaks (categories to be determined).” Those categories will not be removed from the telecast; instead, “the winning moments will then be edited and aired later in the broadcast.”
And:
At least as important, in terms of improving the ratings of the Oscars telecast for ABC, the Academy also said in its letter that it “will create a new category for outstanding achievement in popular film,” adding that “[e]ligibility requirements and other key details will be forthcoming.”
So, is this just “the Marvel movie” category?