On-Demand Audio Streaming Hits Record High

Sarah Perez, writing at TechCrunch:

A new report from Nielsen out this week paints a picture of the booming on-demand audio streaming business, pointing to a significant increase in consumers’ use of streaming services and record numbers of streams being served. According to the mid-year report, which focuses only on the U.S. market, on-demand audio streams surpassed the 7 billion figure for the first time ever during March of this year.

That’s audio streams, to be clear – not just music.

That is, the term “audio” also includes non-music streams like spoken word recordings and podcasts – the latter of which has also seen rapid growth.