Overcoming Lockdown: Instagram’s Head of Music Partnerships on Artist Adaptation


Perry Bashkoff, the Head of Music Partnerships at Instagram, talked with Cat Woods over at Blunt Magazine:

“Direct monetisation is something we’re exploring at the moment,” Bashkoff says. “From our product teams to marketing, we’re looking at tools that might provide a solution for artists. For now, we’re encouraging artists to use IGTV, stories and news. Miley and Demi Lovato are just talking to their fans, sometimes for an hour. A lot of our community is asking for donations to charities and organisations doing good, so we’re trying to figure out how to make it easier for people to donate in a simple way.”