Reports of Fitbit Buying Pebble


TechCrunch is reporting that Fitbit will be purchasing Pebble for around $34-40 million.

The site reports that the acquisition is a “small amount” but there’s no word on exactly how much, or indeed how little. Further, The Information said that the deal will see Pebble and its products closed down over time, with Fitbit acquiring its assets, which include intellectual property and software.