Now, a year and a half later, the streaming service is upgrading Fan Insights and rebranding the initiative as Spotify for Artists, complete with new features and controls that allow all artists to not only peek under the hood at their data through the service, but also manage their artist presence within Spotify itself.
Sounds good.
With Spotify for Artists, verified musicians will be able to now manage the way their artist page looks, with photos; pinned songs, albums or playlists that they want to promote atop their profile; and the ability to add and control which playlists appear on their artist page, whether created by themselves or by fans or other artists.
Sounds great.
As with Fan Insights, artists will have access to listeners’ demographic information — age, gender, location — as well as real-time song information, playlist performance and data and the different ways listeners are accessing or discovering their music.
Sounds a tad creepy.