‘Taylor Swift: Eras Tour’ Film Earns Record-Breaking $26 Million in Presales

Taylor Swift

Variety:

Her “Eras Tour” concert film, which opens theatrically on Oct. 13, has already earned a massive $26 million in presale tickets at AMC Theatres. It set a single-day ticket sale record for AMC, besting the benchmark previously held by “Spider-Man: No Way Home” ($16.9 million) less than three hours after tickets went on sale, according to the cinema chain.

This figure is only for presales at AMC, meaning the actual number of tickets sold is much higher. AMC is the world’s biggest theater chain and the film’s official distrubutor, but the “Eras Tour” concert film is also playing at rival circuits like Regal and Cinemark, as well as independent locations. 

Separately, the ticketing service Fandango reported that “The Eras Tour” has broken its record for biggest first-day ticket sales for 2023. Without giving specific numbers, Fandango says pre-sales rank among blockbusters like “Avengers: Endgame,” “Star Wars: The Force Awakens,” “Spider-Man: No Way Home” at similar points in their sale cycles.