Taylor Swift’s Folklore surges back to No. 1 on the Billboard 200 chart for an eighth nonconsecutive week on top, as the set jumps from No. 10 with 77,000 equivalent album units earned in the U.S. in the week ending Oct. 22 (up 170%), according to Nielsen Music/MRC Data.
The album’s huge increase is owed to an explosion of sales generated from Swift’s official webstore, where the superstar sold autographed CDs of the set for $25 each for a limited time. Of Folklore’s units earned for the week, album sales comprised 57,000 of that figure – a gain of 709%.