That ‘Orange Is the New Black’ Ransom Thing Was Never Going to Pay Off

Brian Barrett, writing at Wired:

Although the hack offers a reminder that even the best security can be undone by the so-called “weakest link” — Netflix can’t do much if a vendor is compromised — it provides a bigger lesson in how the internet has largely shifted away from torrenting. If a show lands on The Pirate Bay and nobody watches, did it really stream?

Consider that in 2011, BitTorrent accounted for 23 percent of daily internet traffic in North America, according to network-equipment company Sandvine. By last year, that number sat at under 5 percent. “There’s always going to be the floor of people that are always going to be torrenting,” says Sandvine spokesperson Dan Deeth. That group will surely enjoy whatever Piper’s up to in season five. But the idea that so small a cohort might prompt Netflix to negotiate with hackers seems absurd.

I commented on this when New Found Glory’s new album leaked and there were a bunch of comments in the threads basically saying, “no reason to go hunt for the leak, it’ll be on Spotify soon enough anyway.” I always thought easy and convenient access to music would help curb piracy, but even I didn’t think it would have as big an impact as it has.