The Making of 7 Iconic Movie Posters

Tony Pierce looks at seven iconic movie posters designed by Tom Martin and tells the story behind them:

While at Universal, one of the most unique design challenges Martin faced came from Jurassic Park director Steven Spielberg.

The assignment? Create a logo that could brand both the movie and the fictional theme park in it.

“We visited the set during the production and saw some of the dinosaurs and props,” says Martin. “They were actually going to have branded products, merchandise in the store in the film. They needed a logo to put on the items in the gift shop.”