The New York Times Buys The Wirecutter

The New York Times

The New York Times is buying two of my favorite websites, The Wirecutter and The Sweethome, for a reported $30 million dollars.

The Wirecutter provides recommendations for electronics and other gadgets that are both obsessively researched and simply presented. The Wirecutter also owns The Sweethome, which takes the same approach for home appliances and other gear.

Both sites make their money via affiliate links, which generate revenue when consumers click on them and make purchases via e-commerce sites like Amazon.