Brian Feldman, writing at NY Mag:
There are viral things that anyone — everyone — can love. Grumpy Cat, the Dress, “Damn, Daniel!” — the sort of stuff that, at the very least, you can bring up at the dinner table. Then there’s the other stuff — memes couched in so many layers of irony that they become unintelligible and inexplicable, niche drama that sounds stupid when you explain it to anyone not glued to obsessive corners of the internet all day. And of course, the stuff too disgusting to mention in polite conversation.
That last category — the gross one — is where the poo-flip video belongs. As of Thursday night, the Poo Flip has amassed more than 7.5 million views on Twitter. I am going to describe it now. If you are the sort of person who knows that you have zero interest in anything that might be called “the Poo Flip,” close your web browser now.
This is the content we crave.