The Website Obesity Crisis

Maciej Cegłowski has posted up a transcript and slides from a talk he gave last year at the Web Directions conference. It looks at the “Website Obesity Crisis” and lays out an argument against the growing trend in giant, and I mean giant, homepages.

Let me start by saying that beautiful websites come in all sizes and page weights. I love big websites packed with images. I love high-resolution video. I love sprawling Javascript experiments or well-designed web apps.

This talk isn’t about any of those. It’s about mostly-text sites that, for unfathomable reasons, are growing bigger with every passing year.

While I’ll be using examples to keep the talk from getting too abstract, I’m not here to shame anyone, except some companies (Medium) that should know better and are intentionally breaking the web.

A number of websites have become almost unusable. The cruft, trackers, and garbage is packed on top of social dialog pop-ups, sinful scroll-jacking javascript, and page sizes that are bigger than mp3 files we used to share.