Scott Detrow, at NPR, looks at this year’s Last Man competition:
We’re going to tell you who won the Super Bowl. Yes, the game happened last week, but there’s an important warning for the eight people still in the running in a contest called Last Man. Competition’s pretty straightforward but a near impossible goal – go as long as you can without finding out who won the Super Bowl.
I first heard about this game in a New Yorker article a few years back:
The game runs on the honor system—pride is the only prize—and deaths are self-reported on Twitter. Those who play refer to themselves as “runners,” and the thing they are running from—the fact that New England beat Seattle—is known as “the Knowledge.” The only real rule is to stay in the country.