Uber’s New Icon and Logo

Armin Vit, writing for Brand New (not the band, sorry), looks at the new Uber logo and app icon:

The new one fixes the usability of the logo by going bolder and tighter. On that aspect alone, the logo evolution is a success. Beyond that, there is nothing else nice to say about it but also nothing negative. Okay, well, maybe a couple of things: the inner curves on the bottom halves of the “B”, “E”, and “R” are very awkward and the elliptical (because they are far from rounded) corners are also strange and give the sensation that the letters have been stretched. Overall though, it’s fine. It could be a lot worse, it could be a lot better.

I mostly agree — the wordmark is better, the app icon is shit.