Reece Rogers, writing for Wired:
Over a month after the first songs vanished, it remains unclear when Universal and TikTok might reach new deals. “I think one of the risks for the music industry in general is if it turns out that the users on TikTok simply adapt,” says Cirisano, “and start using more unlicensed music. Start using more independent music. Start making more videos without music.” It’s quite frustrating for users to wake up one day and discover that videos with millions of views are now muted, and they might rethink their approach to making content.