Unroll.me Being Super Shady

Unroll.me CEO, Jojo Hedaya, has responded to the controversy arising from revelations in The New York Times that the company does things like sell your “anonymized” receipts to third parties:

Our users are the heart of our company and service. So it was heartbreaking to see that some of our users were upset to learn about how we monetize our free service.

And while we try our best to be open about our business model, recent customer feedback tells me we weren’t explicit enough.

What a load of horse shit.