Who’s Going to Stop Spotify’s Viral Rap Impersonators?

Pitchfork

Noah Yoo, writing for Pitchfork:

There’s a rapper on Spotify named Lil Kambo who’s racked up 2 million streams and counting on his song “Kid Carti.” This would be a significant feat for any unsigned, self-releasing artist in the modern day. The only problem is that “Lil Kambo” doesn’t exist and “Kid Carti” is a pitch-shifted leak of Playboi Carti’s yet-unreleased track “Kid Cudi” (previously referred to as “Pissy Pamper”), a song the rapper’s been teasing for some time and even playing out live. Lil Kambo isn’t a viral hit—he’s a fraudster.