Can Streaming Pay? Musicians Are Pinning Fresh Hopes on Twitch.

The New York Times

Ben Sisario, writing for the New York Times:

Twitch, by contrast, is an alternate universe where even niche artists can make thousands of dollars a month by cultivating fan tribes whose loyalty is expressed through patronage. With its interactive chat threads and internal economy of channel subscriptions and “bits” (donations), Twitch would seem to fulfill the long-hyped but elusive promise of creative commerce on the internet. Yet the platform may work well for only some kinds of artists. (It is enormously labor-intensive.) Its relationship with rights holders is strained. And though it got a boost during the pandemic, Twitch may soon face a reckoning once artists and their fans emerge from their cocoons and return to in-person events.