Under the new pricing, effective March 26 for new users and rolling out to current customers depending on their billing cycle, Netflix’s Standard plan (which has no ads and provides streaming on two devices simultaneously) is rising by $2, from $17.99 to $19.99/month. The ad-supported plan is going up a buck, from $7.99 to $8.99/month, and the top-tier Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) is increasing from $24.99 to $26.99/month.