Oasis have released a new reworked video for “D’You Know What I Mean?” — the song comes from the upcoming reissue of Be Here Now.
From the director:
Back in those heady days we shot the video on beautiful looking 35mm film, then the height of movie making technology, just like it was a feature film. Shooting like that today would be unthinkable for a music video of this scale, film simply costs too much compared with digital cameras for all but the most extravagant projects. We also had the help of The British Army who cleverly saw it as the perfect recruitment drive, though questions were later asked in the House of Commons concerning the British taxpayers helping Oasis make music videos!
We were also shooting at the location where Stanley Kubrick made the movie ‘Full Metal Jacket’ complete with bombed out buildings which was private land so we could do whatever we wanted, despite the police and London City Airport threatening to shut us down at any moment.
The 35mm film from the original shoot had been stored safely in the Oasis archive, which meant we could go back to the original film to re-master and recreate the video. This was the film equivalent of finding the band’s long lost studio master tapes in pristine condition. During the process of re-editing we discovered even more powerful performance moments from the band, more epic helicopter shots and a new pacing with greater drama and energy than before.”