Portugal. The Man

Portugal. The Man to Release Custom Cannabis Blend

Portugal. The Man will be releasing a custom cannabis blend called “Feel it Still.” The full press-release can be found below.

Portland-based Portugal. The Man has teamed up with international advertising agency Wieden + Kennedy and Oregon Cannabis grower Hifi Farms (Called “The coolest cannabis company in Oregon,” by Esquire Magazine) to release Feel it Still, a custom, packaged, pre-rolled blend designed to pair with the band’s new single. The cannabis blend will be available starting on April 20th (the unofficial cannabis holiday) at all Serra Cannabis and Electric Lettuce recreational dispensaries.

“We partnered with Hifi Farms because they’re one of the best growers in Oregon and it’s especially important right now to raise awareness for reasonable drug laws. Also, smoking weed while listening to music is awesome.” – Zach Carothers, Bassist

This fine craft cannabis blend is made up of our Top Shelf hybrid strains Gorilla Glue #4 and Girl Scout Cookies. Grown indoor at Hifi Farm (our 50 acre Clean Green Certified™ compound just west of Portland in Washington County) out of custom living soil and under state-of-the-art LED lighting technology, these prerolls are yet another expression of Hifi Farms’ credo, Make Beautiful Things.

In the end, bringing together a Portland-based ad agency, a Portland-based band and an Oregon-based cannabis company with its origins in music just made sense. But this partnership also calls back to the band’s origins. There’s no way to know for sure how the group landed on the name Portugal. The Man—deemed one of the worst band names ever by Noisey, Rolling Stone, and Esquire—but there’s a pretty good chance that weed had something to do with it.

About Wieden+Kennedy
Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held global creative company with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. Wieden+Kennedy has helped build some of the strongest global brands, including AB InBev, Coca-Cola, Delta Air Lines, Honda, Nike, Procter & Gamble, Samsung and Verizon.
www.wk.com

About Hifi Farms
Based in Oregon, Hifi Farms is a Clean Green Certified™ craft cannabis cultivation company, recently called “the coolest cannabis company in Oregon” by Esquire Magazine. Started by four friends with a shared passion for music, socialprogress, and cannabis, Hifi Farms is partnership of purpose, creativity, and craft.

Jason Tate
Jason Tate Jason Tate is the founder and editor-in-chief of chorus.fm. He can also be found at @jason_tate on Twitter and on Facebook.
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