Mia Sato, writing at The Verge:
TikTok will host a music contest similar to popular talent shows like The Voice, the company announced today. The competition, called Gimme the Mic, will be held on TikTok livestreams and will incorporate live voting from fans as part of the contest.
The competition is split into three portions: audition, semifinal, and the grand finale. Beginning today, budding artists can submit a 30-second audition video using the #GIMMETHEMIC hashtag. The top 30 submissions will then advance to the semifinal, where they will pair up and perform in a livestreamed event. Live viewers will be able to vote for their favorites to advance. The September 10th US finale will include the top 10 performers — one of whom will get to compete in a global competition with winners from around the world.