Why Music Isn’t a Top-Two Category on Patreon (Yet)

I found this conversation between Wyatt Jenkins, SVP of product at Patreon, and Cherie Hu of the Water & Music podcast absolutely fascinating:

So what Patreon is is a membership platform. And what that means as a patron, as someone who is a fan of a musician, is you are a part of that tribe. You have an inside view, you get the merch first, you get to understand what songs are coming out later, you can have creative input — those are all the kinds of things that happen in a membership that’s fundamentally different than a subscription. Back to what we’re trying to define here: we are defining membership on the web as a way to deliver really unique value to fans.

They do a deep dive into the music industry, where it’s going, and how musicians could better use platforms like Patreon to build meaningful connections with fans.

Jason Tate
Jason Tate Jason Tate is the founder and editor-in-chief of chorus.fm. He can also be found at @jason_tate on Twitter and on Facebook.