I can still remember the moment when I realized that fun. were going to be ubiquitously, annoyingly, stratospherically huge. It was February 5, 2012 and I was sitting on a ratty faux-leather sofa in my college apartment, hanging out with my roommates and watching the Giants beat the Patriots in Super Bowl XLVI. During one of the commercial breaks, I heard an already familiar (to me) wall of synths and tinkling pianos, and a soon to be inescapable (to everyone) chorus hook that loudly declared: “Tonight/We are young/So let’s set the world on fire/We can burn brighter/Than the sun.”
That 60-second TV spot, an ad for the 2012 Chevy Sonic, effectively launched this trio of pop-rock polyglots into outer space. “We Are Young” already had a little bit of buzz building behind it at that point, having featured prominently in an episode of Glee that aired in December 2011. But it was the Super Bowl placement that, to quote the song, set the world on fire. A week later, “We Are Young” topped the Billboard Hot Digital Songs chart. 16 days after the Super Bowl, fun. released Some Nights, their sophomore album, which contained “We Are Young” in the track-three slot. The album sold 70,000 copies in the first week and debuted at No. 3 on the Billboard charts, despite generally mixed critical reviews. By March 17, “We Are Young” was the No. 1 song in the United States – a status it maintained for six weeks.
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