Spotify Considers Directly Listing Shares on Public Exchange

The Wall Street Journal:

The Swedish company, last valued at $8.5 billion, is seriously considering not holding a public sale of shares. Instead it is exploring simply listing its shares on an exchange in what is known as a direct listing, according to people familiar with the matter. It wouldn’t raise money—the hallmark of an IPO—or use underwriters to sell the stock.

And:

There are risks to this approach, whose consideration by Spotify was earlier reported by Mergermarket. With market forces determining the share price from the outset, the company’s public debut could be more volatile and unpredictable. Also missing would be the large blocks of stock underwriters typically allocate to investors they believe will hold the shares for the long term and promote trading stability.

Spotify Premium Users Will Get Some Albums Two Weeks Before Free Users

The Verge:

Spotify has agreed to a new licensing agreement with Universal Music Group, the companies announced today. As part of the deal, Spotify has agreed to allow new albums from Universal artists to be restricted to its premium service for up to two weeks moving forward, confirming our report from last month. Spotify will also pay slightly less to UMG in royalty fees, according to sources close to the situation.

Spotify Acquires and Shutters MightyTV

Paul Sawers, writing for VentureBeat:

Spotify has acquired MightyTV, a New York-based startup that uses AI to provide video recommendations based on personal preferences and opinions of friends. Terms of the deal were not disclosed. […]

As a result of this acquisition, MightyTV is being shuttered with immediate effect, which essentially means this deal was more of an acqui-hire than anything else.

Report: Spotify Considers Restricting Biggest Releases to Paid Users

Jordan Kahn, writing for 9to5Mac:

Spotify is considering a move that would mean some of its biggest new releases will be restricted to paid users, according to a new report from Financial Times. The decision would come as part of a negotiation with record labels that would reduce the amount of royalties Spotify pays for songs and also allow the company to prepare for an initial public offering.

This has always felt inevitable.

Spotify Adds Original Podcasts to Their Platform

Sarah Perez, writing at TechCrunch:

Spotify is expanding its podcast selection today, with the announcement that it’s adding three new original podcast series on its service, with plans for more originals to arrive later this year. The series, which are produced in partnership with other media partners like Slate spin-off Panoply Studios, Gimlet Media, and Loudspeaker Network, aim to help further differentiate Spotify’s service from other streaming music rivals.

Okay, how do I get some of that Spotify money?

Spotify Moving U.S. Headquarters

Spotify will be relocating their U.S. headquarters to 4 World Trade Center:

The streaming service will move be moving from midtown to 4 World Trade Center in early 2018, and with the new digs comes a host of new jobs: Spotify will add 1,000 new jobs to its workforce by 2018. The company will retain the 800 employees working in New York.

Spotify Studies Weather and Music Relationship; Builds “Climatune”

Spotify has teamed up with AccuWeather to build Climatune:

[W]e conducted a comprehensive study into the connection between music and weather. We partnered with AccuWeather, to gather data from hundreds of weather stations around the world. This included a year’s worth of data mapped to six different web toys: sun, cloud, rain, snow, wind, and clear night. We then correlated this with 85 billion anonymized, aggregated streams in over 900 cities, to uncover any patterns.

Spotify May Delay IPO

TechCrunch is reporting that Spotify may delay it’s IPO until 2018:

TechCrunch has heard from multiple sources that the company is now weighing a plan to delay an IPO until 2018. The delay would give Spotify more time to build up a better balance sheet and work on shifting its business model to improve its margins, one source said.

Drake Tops Spotify’s Most Streamed List of 2016

Drake is Spotify’s most streamed artist for the second year in a row.

“Drake has been unstoppable this year – he’s a true global superstar,” said Stefan Blom, Spotify’s Chief Content & Chief Strategy Officer. ”With the top album and the top song this year, as well as his successful Summer Sixteen tour, Drake continues to engage his fans in a way that only Drake can; it’s no surprise he is dominating the music industry.”

Panic! at the Disco grabs the most emo plays.