Brittany Hodak, writing at Forbes:

Reputation sold north 1.2 million units in its first measured week. The other 199 albums on the Billboard 200 combined sold only 723,000 units when streaming consumption and song sales are excluded (only four tracks from Reputation are available on streaming services). That means for every 10 albums sold last week, more than six of them were Reputation.

When streaming and digital track sales are included, Reputation still accounts for more than a third of all music consumption in the United States last week.

Billboard:

Taylor Swift’s Reputation album sold 1.05 million copies in the US over its first four days of release, according to initial sales reports to Nielsen Music. It’s the first album to sell a million copies in a tracking week in nearly two years, since Adele’s 25 sold 1.16 million copies in the frame ending 12/25/2015 (the album’s fifth week on sale).

Billboard:

Taylor Swift’s Reputation is off to a red-hot start. The album sold around 700,000 copies in the U.S. on its first day of release, according to initial sales reports to Nielsen Music.

The set was released at 12 a.m. ET on Nov. 10, through Big Machine Records. Its first day sales figure could grow larger, after all of Nielsen’s retail reporters have submitted their sales for the day.

Hmm, that seems good.