After teasing “June 1st” for months in early 2015, The 1975 began posting cryptic images with text such as, “Pay not attention babe — it’s all pretend. Part of an act!!” and “Be Young and Shut Up.” Following a very brief disappearance from social media – prompting break up rumors – the band promptly returned on the afternoon of June 1st with a new pink album cover and revamped aesthetic. Gone was the expected black-and-white personality we had all welcomed from The 1975, welcomed was a splash of color – pink. Pink photos emerged, a pink album cover that mimicked that of 2013’s self-titled album, and pink attire.
The 1975 have released their new video for “The Sound” on YouTube. The video includes real quotes from past critical reviews of the band. Their brilliant new album is also now available on Apple Music. Over the years when writing about music I’ve come across bands that I think are special, that have it, and that find their way into rarefied air in my music collection. This is one of those bands. This is one of those albums. I hope it means as much to everyone that hears it as it has to me.
Certainly, no boy band in history (except, y’know, the Beatles) has ever released an album like the one the 1975 will drop on February 26. I like it when you sleep, for you are so beautiful yet so unaware of it — more on that title later — is a 17-track, 74-minute behemoth that veers wildly between ‘80s faux-funk, ambient house, gospel-tinged R&B, Autre ne Veut-like fever-pop, and acoustic balladry. It’s impossible to form a credible opinion on it after only one listen, because the album you think you’re listening to shapeshifts unrecognizably about a half-dozen times over the course of an hour and a quarter.