Revival my ass. Sure, there has been a handful of think pieces and reviews lately about the “reemergence” of emo from the type of music journalist who jumps from trend to trend (or hashtag to hashtag) but honestly any fan from the scene already knows that 1. emo never went away (or will go away – just check the AbsolutePunk.net homepage the last ten years) and 2. Florida’s You Blew It! have been cranking out emo-flavored pop-punk jams over the past four-plus years, as the group’s latest album, Keep Doing What You’re Doing, expands on the band’s so-called “1999” sound. 

Hell, it was only two years ago we jokingly gave this style of music the absurd moniker “twinkle daddies.” But You Blew It! has emerged from 2012’s Cap’n Jazz-influenced Grow Up, Dude and last winter’s split with Fake Problems louder and bolder with Keep Doing What You’re Doing. Produced by Emo Mayor Evan Weiss, YBI!’s knack for loud, dissonant power chords boom throughout the record without its essential fuzziness being compromised. In fact, the production is very reminiscent of Weiss’ 2011 release, Proper, a record that did a bang-up job of balancing its stripped-down, raw moments with the louder, more frenetic ones while remaining sonically pleasing. “Match & Tinder” is a callused, aggressive opener that twitches between the rough anguish of vocalist Tanner Jones’ rasp and the wistfulness of Andy Anaya’s frantic guitar work. The pop from Timothy Flynn’s relentless snare drum paces “Award of the Year Award”’s driving heaviness as an exasperated Jones yells, “Consider me a friend, but only in the past tense.” 

“Ah, so you’re into that whole twinkle daddies thing.”

Huh?

“You know, this style of music that’s overtaking local basements and garages over the nation.”

Uh, come again?

This is a conversation I had with someone on Facebook after gushing about You Blew It!’s Topshelf debut Grow Up, Dude. Last.fm informs that it’s “Those emo-ish bands with the twinkly guitars and the hoarse vocals. Twinkle daddies.” Okay, I guess that makes sense. While I insist that the name for this genre of music is incredibly stupid, the music coming forth is definitely not. The genre has churned out some great under appreciated acts such as Grown Ups, Snowing, and The World is a Beautiful Place & I am No Longer Afraid to Die, but it’s the Orlando, Florida quartet who seem poised to break out in 2012.