Eamonn Forde, writing for The Guardian, looks at manager1 Peter Mensch’s claim that YouTube is the devil.

Perhaps part of Mensch’s attack on YouTube stems from him, and many others, in the 1980s handing the keys over to MTV before realising what a huge mistake it was. Cliff Burnstein, his long-standing management partner, has been quoted in the past saying that MTV was key in breaking Def Leppard, who they managed at the time and made them into, for a period, the biggest band in the world. MTV happily played expensive music videos but paid no broadcast royalties in the US, allowing its parent company Viacom to become one of the biggest media companies in the world. There are echoes here of what is happening with YouTube, and Mensch is understandably not keen to be bitten for a second time.

YouTube have announced they’re bringing 360° video to their live offerings. They’ll be streaming some of the second weekend of Coachella in this new format.

We first launched support for 360-degree videos back in March 2015. From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they’ll be able to do even more to bring fans directly into their world, with 360-degree live streaming. And after years of live streaming Coachella for fans around the world who can’t attend the festival, this year we’re bringing you the festival like never before by live streaming select artist performances in 360 degrees this weekend.

Read More “YouTube Launch 360-Degree Live Streams”