YouTube Will ‘Frustrate’ Some Users With Ads So They Pay for Music

YouTube

Lucas Shaw, writing for Bloomberg:

People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, according to Lyor Cohen, the company’s global head of music. “You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that,” Cohen said in an interview at the South by Southwest music festival.

Correct, in fact I’d be so annoyed I’d go sign up for a music service like Spotify or Apple Music instead.

YouTube’s Support for Musicians Comes With a Catch

YouTube

Lucas Shaw, writing at Billboard:

In recent months, YouTube has given a handful of musicians a couple hundred thousand dollars to produce videos and promote their work on billboards, part of a larger campaign to improve the site’s relationship with the music industry.

Yet such support comes with a catch, with some musicians required to promise the won’t say negative things about YouTube, said the people, who asked not to be identified discussing private business transactions. Non-disparagement agreements are common in business, but YouTube’s biggest direct competitors in music don’t require them, the people said.

YouTube Removes Logan Paul From Preferred Program

YouTube

Natalie Jarvey, writing for The Hollywood Reporter:

YouTube has put its original projects with Logan Paul on hold following widespread criticism over a video he posted Dec. 31 that featured images of a suicide victim.

The Google-owned streamer announced the action 11 days after the video was first published. (Paul removed it from his channel a day after he posted it after he faced a backlash over his treatment of mental health issues.)

Reports: YouTube to Launch New Music Subscription Service in March

YouTube

Lucas Shaw, writing at Bloomberg:

YouTube plans to introduce a paid music service in March, according to people familiar with the matter, a third attempt by parent company Alphabet Inc. to catch up with rivals Spotify and Apple Inc.

The new service could help appease record-industry executives who have pushed for more revenue from YouTube. Warner Music Group, one of the world’s three major record labels, has already signed on, said the people, who asked not to be identified discussing private talks. YouTube is also in talks with the two others, Sony Music Entertainment and Universal Music Group, and Merlin, a consortium of independent labels, the people said.

YouTube is already the de facto music service for a pretty large number of people. Can you get them to start paying for their music consumption? Seems like it’s not a new service those people are looking for, they like browsing and listening to music on YouTube.

Something Is Wrong on the Internet

YouTube

James Bridle, writing at Medium:

Someone or something or some combination of people and things is using YouTube to systematically frighten, traumatise, and abuse children, automatically and at scale, and it forces me to question my own beliefs about the internet, at every level. Much of what I am going to describe next has been covered elsewhere, although none of the mainstream coverage I’ve seen has really grasped the implications of what seems to be occurring.

This entire story is jaw-dropping.

It’s Been Ten Years Since “Chocolate Rain”

YouTube

It’s been ten years since Tay Zonday’s “Chocolate Rain” became an internet hit. BT.com spoke with Tay about the last decade and catching up with one of the first “viral” stars I remember:

Today, 112 million views would likely translate into cash, but Tay decided early on to make his song available for free download.

“I didn’t put it on iTunes,” he says, “I definitely regret that”.

YouTube Responds to Criticism of LGBTQ+ Video Blocking

YouTube

The Verge:

YouTube has released a statement in response to accusations that it is discriminating against its LGBTQ users by hiding certain videos in its Restricted Mode. The company issued the statement on Sunday night, after several popular LGBTQ vloggers and video creators, discovered that videos on topics such as dating, attraction, and inspiration had been hidden by default in the mode. Many led criticism against the company using the #YouTubeIsOverParty hashtag on Twitter.

Tegan and Sara have been very vocal about this issue on Twitter.

YouTube TV

YouTube

YouTube has announced their new live TV offering dubbed “YouTube TV”:

Well, we’ve got some good news! We’re bringing the best of the YouTube experience to live TV. To do this, we’ve worked closely with our network and affiliate partners to evolve TV for the way we watch today.

And:

A YouTube TV membership is only $35 a month and there are no commitments—you can cancel anytime.

Interesting.

How YouTube Serves as the Content Engine of the Internet’s Dark Side

YouTube

Joseph Bernstein, writing for BuzzFeed:

But it’s on YouTube where he really goes to work. Since Nov. 4, four days before the election, Seaman has uploaded 136 videos, more than one a day. Of those, at least 42 are about Pizzagate. The videos, which tend to run about eight to fifteen minutes, typically consist of Seaman, a young, brown-haired man with glasses and a short beard, speaking directly into a camera in front of a white wall. He doesn’t equivocate: Recent videos are titled “Pizzagate Will Dominate 2017, Because It Is Real” and “#PizzaGate New Info 12/6/16: Link To Pagan God of Pedophilia/Rape.”

Seaman has more than 150,000 subscribers. His videos, usually preceded by preroll ads for major brands like Quaker Oats and Uber, have been watched almost 18 million times, which is roughly the number of people who tuned in to last year’s season finale of NCIS, the most popular show on television.

Disney Severs Ties With PewDiePie Over Anti-Semitic Posts

YouTube

Disney has severed ties with YouTube star PewDiePie after a series of anti-semitic posts. The Wall Street Journal reports:

Mr. Kjellberg said in a video a few days later that the Jan. 11 clip was a joke that went too far. Alphabet Inc.’s Google, which owns YouTube, pulled ads that run on its videos from the Jan. 11 video within days of its posting, before it was taken down this past weekend. YouTube hasn’t pulled any of the nine videos in question, though PewDiePie’s account took down three of them. Google hasn’t removed ads from any of Mr. Kjellberg’s other videos.

Being a piece of shit is all the rage in 2017.

Record Labels Sue Over Ripping Audio Tracks from YouTube Videos

YouTube

Eriq Gardner, writing at The Hollywood Reporter, on record labels starting to sue some of the YouTube to MP3 ripping websites:

On Monday, the plaintiffs filed a copyright lawsuit in California federal court, stating, “Stream ripping has become a major threat to the music industry, functioning as an unlawful substitute for the purchase of recorded music and the purchase of subscriptions to authorized streaming services.”

With a few simple mouse clicks, the lawsuit reports, infringing copies of sound recordings are made available in MP3 format. The plaintiffs suggest that “tens, or even hundreds, of millions of tracks are illegally copied and distributed by stream ripping services each month.”

Trent Reznor Not Happy With YouTube’s Business Model

YouTube

Trent Reznor, speaking with Billboard, blasted YouTube for their stance on copyrighted material:

“Personally, I find YouTube’s business to be very disingenuous,” said Reznor. “It is built on the backs of free, stolen content and that’s how they got that big. I think any free-tiered service is not fair. It’s making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers. That’s how I feel about it. Strongly. We’re trying to build a platform that provides an alternative — where you can get paid and an artist can control where their [content] goes.”

YouTube has responded:

The overwhelming majority of labels and publishers have licensing agreements in place with YouTube to leave fan videos up on the platform and earn revenue from them. Today the revenue from fan uploaded content accounts for roughly 50 percent of the music industry’s YouTube revenue. Any assertion that this content is largely unlicensed is false. To date, we have paid out over $3 billion to the music industry–and that number is growing year on year.

I get what YouTube is saying, but I can go there right now and type in virtually any song and find dozens of “copyright not intended” videos uploaded.

Torn Between Two YouTubes

YouTube

Shira Ovide and Leila Abboud, writing for Bloomberg, on the music industry’s love/hate relationship with YouTube:

More than half of Internet users in the U.S. listen to music on YouTube — by far the most popular access point — but YouTube is responsible for only 4 percent of revenue to the industry, according to a music industry trade group. The biggest record labels say Google should pay more, and they want more control over music that is responsible for what Bernstein Research estimated is one-quarter of all YouTube videos watched.

The Music Industry’s War Against YouTube

YouTube

Rob Levine, writing for Billboard, looks at the strange place YouTube occupies in the music industry:

Most Internet companies need to get ­permission from labels in order to use their music — a negotiating dynamic that results in high fees. With services that operate under the DMCA — like YouTube and, until recently, SoundCloud — the dynamic is very different. These services also stream music uploaded by users, and ­copyright holders who don’t want their content online need to file takedown notices — one for each copy of each song. Instead of ­selling the rights to music that a service needs, label ­executives say they’re stuck selling the rights to music that a service essentially already has.

Well, that’s the theory. In practice, it’s more complicated.