Unionized YouTube Workers Learn Google Laid Them Off

YouTube

Jason Koebler, writing for 404 Media:

Thursday evening, the Austin, Texas City Council was set to consider and pass a resolution calling on Google to bargain with a union of YouTube Music workers who are based in the city. While one of the workers was speaking to thank the council, Google laid all of the workers off: “To be supported by the city of Austin and also our allies in the labor community gives us the motivation to keep this fight going,” Jack Benedict, a member of the Alphabet Workers Union was saying to the council.

One of his colleagues, Katie Marner, walked up to the pulpit: “Not to interrupt, but they just laid us all off,” she says. “They just laid us all off. Our jobs are ended today. Effective immediately.” A bell rings. “I’m sorry, your time has expired, but we’ll follow up on this,” Austin mayor Kirk Preston Watson says.

YouTube Negotiating With Labels Over AI

YouTube

Lucas Sha, writing for Bloomberg, details the record labels and YouTube negotiating an AI tool that would let people create content using major musicians’ voices:

When YouTube hosted an event for creators in late September, the company unveiled a bunch of new AI-powered tools, including ones for video backgrounds and dubbing.

YouTube had hoped to unveil a tool that would let users perform using the voices of major musicians. Imagine you are an amateur creator uploading a video or a song, and you could sound like Dua Lipa.

Just one problem: None of the major music companies have agreed to participate — at least not yet. Music companies have some questions, and YouTube is still working to supply the answers.

This could be a pivotal moment for the use of AI in the creative industries. For all the fuss about the potential of AI, many of the most-hyped new tools have yet to establish meaningful commercial relationships with artists (aka rights holders). That’s why there are so many lawsuits; nobody has decided how copyright law is going to work in this new(ish) field.

While this is just a test — YouTube wants to try the feature with a little more than a dozen artists — it is still a negotiation between the largest music service in the world and the largest music companies that could result in artists consenting to the use of their work.

Look, I get it, I’m old and not cool and am probably yelling at clouds, but I can’t put into words how much I hate this idea.

Inside YouTube’s Plan to Win the Music-Streaming Wars

YouTube

David Pierce, writing for Protocol:

One easy knock on music-streaming services is that they’re all the same. Their libraries may differ slightly at the margins, but they all have about the same 60 million or so songs in their catalog. And Mariah Carey’s “All I Want for Christmas is You” sounds pretty much the same anywhere you play it.

Except on YouTube. There you can watch the original version, but also the Carpool Karaoke version, a duet Carey did with Justin Bieber, the scene from “Love Actually” that features the song, and countless live performances, covers and remixes. Want to learn a dance to the song in time for this year’s holidays? Want to learn to play the song on the guitar or piano? Want to hear a smash-cut version of President Trump singing the song? Want to know how that song got to be so irritatingly ubiquitous? That’s all on the first page of the YouTube search results. YouTube has a corpus of unique music content that none of its rivals can touch.

YouTube Music Cracks Down on Rampant Chart Manipulation

YouTube

Sarah Perez, writing for TechCrunch:

YouTube will no longer allow paid views and advertising to influence its YouTube Music Charts, the company announced this morning. Instead, it will calculate its rankings based only on view counts coming from organic plays. In addition, it’s changing its methodology for reporting on 24-hour record debuts to also only count views from organic sources, including direct links to the video, search results, Watch Next and Trending — but not video advertising.

YouTube Renews ‘Cobra Kai’

YouTube

YouTube has renewed Cobra Kai for a third season and will be releasing their original shows free, with ad-supported windows, in the future:

YouTube has ordered a third season of Cobra Kai. But before the Karate Kid sequel returns with more episodes, the streaming video platform is hoping to attract a bigger audience for the show.

On Sept. 11, YouTube will make the first two seasons of Cobra Kai available to watch for free with ads. Episodes of season two will be released weekly. Previously, those seasons were only accessible for people who paid $12 per month for subscription service YouTube Premium.

YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant

YouTube

Mark Bergen, writing for Bloomberg:

Wojcicki and her deputies know this. In recent years, scores of people inside YouTube and Google, its owner, raised concerns about the mass of false, incendiary and toxic content that the world’s largest video site surfaced and spread. One employee wanted to flag troubling videos, which fell just short of the hate speech rules, and stop recommending them to viewers. Another wanted to track these videos in a spreadsheet to chart their popularity. A third, fretful of the spread of “alt-right” video bloggers, created an internal vertical that showed just how popular they were. Each time they got the same basic response: Don’t rock the boat.

YouTube Dominating Streaming Market

YouTube

Mark Mulligan, writing at the Music Industry Blog:

YouTube is the dominant music streaming platform, with 55% of consumers regularly watching music videos on YouTube, compared to a combined 37% for all free audio streaming services. YouTube usage skews young, peaking at nearly three quarters of consumers under 25. Although YouTube leads audio streaming in all markets — even Spotify’s native Sweden — there are some strong regional variations. For example, emerging streaming markets Brazil and Mexico see much higher YouTube penetration, peaking at close to double the level of even traditional music radio in Mexico. Indeed, radio is feeling the YouTube pinch as much as audio streaming. 68% of those under 45 watch YouTube music videos compared to 41% that listen to music radio. The difference increases with younger audiences and the more emerging the market.

How YouTube Built a Radicalization Machine for the Far-Right

YouTube

Kelly Weill, writing for The Daily Beast:

YouTube has become a quiet powerhouse of political radicalization in recent years, powered by an algorithm that a former employee says suggests increasingly fringe content. And far-right YouTubers have learned to exploit that algorithm and land their videos high in the recommendations on less extreme videos. The Daily Beast spoke to three men whose YouTube habits pushed them down a far-right path and who have since logged out of hate.

We built all these tools, we wrote the code to keep people engaged, to keep them watching and clicking ads, and pushed it out into the world without ever thinking about the consequences. The other day I opened up YouTube in a browser I never use, via a VPN in incognito mode, and it was about six videos before I started getting recommended anti-feminism shit from known bigots. This is bad.

Vevo to Shut Down Site

YouTube

Amy X Wang, writing at Rolling Stone:

The company announced in a blog post Thursday that it is shuttering its mobile apps and website, and that “going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities.” It will continue investing in original content and sponsorships, but phase out its own independently-operated platforms, it said. Read: Vevo is almost entirely succumbing to YouTube, the juggernaut that has long supplied most of its audience.

YouTube Launching New Music Service

YouTube

Peter Kafka, writing at Recode:

Two years ago, YouTube launched YouTube Red, a service that gave subscribers an on-demand music service, more or less similar to Spotify or Apple Music — as well as access to original programming created just for the service. YouTube Red also removed ads from the world’s largest video service.

All of that cost $10. But now that’s changing.

Next week, YouTube is launching YouTube Music — a revamped version of its existing music service that is functionally the same, but comes with extra bells and whistles like personalized playlists based on your YouTube history and other usage patterns.

Pirate Radio Stations Explode on YouTube

YouTube

Jonah Engel Bromwich, writing at The New York Times:

College Music had 794 subscribers in April 2015, a year before Mr. Pritchard and Mr. Laxton started streaming. A month after they began, they had more than 18,440. In April 2016, they had 98,110 subscribers and as of last month, with three active live streams, they have more than triple that amount, with 334,000. They make about $5,000 a month from the streams.

The boys stumbled upon a new strategy, one that, in the past two years, has helped a certain kind of YouTube channel achieve widespread popularity. Hundreds of independently run channels have begun to stream music nonstop, with videos that combine playlists with hundreds of songs and short, looped animations, often taken from anime films without copyright permission.