Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be

Podcast

Miranda Katz, writing for Wired:

Podcasters and advertisers alike have long suspected that their listeners might just be a holy grail of engagement. The medium is inherently intimate, and easily creates a one-sided feeling of closeness between listener and host—the sense that the person talking into your ear on your commute is someone you know, whose product recommendations you trust, and whose work you want to support.

I really need to find the time to get Encore rolling again on a more consistent basis. I miss doing the show every week.

I Quit Twitter and It Feels Great

Twitter

Lindy West, writing for The New York Times:

When you work in media, Twitter becomes part of your job. It’s where you orient yourself in “the discourse” — figure out what’s going on, what people are saying about it and, more important, what no one has said yet. In a lucky coup for Twitter’s marketing team, prevailing wisdom among media types has long held that quitting the platform could be a career killer. The illusion that Twitter visibility and professional relevance are indisputably inextricable always felt too risky to puncture. Who could afford to call that bluff and be wrong? So, we stayed, while Twitter’s endemic racist, sexist and transphobic harassment problems grew increasingly more sophisticated and organized.

I think about this all the time. There are times when I find Twitter indispensable (while watching a sporting event and following experts, or when huge news breaks), but at what cost?

Sponsor: Michael Duncan Offering Mixing and Mastering Deals

Producing Ad

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Migos Top The Charts

Migos have the number one album in the country this week:

Rap trio Migos scores its second No. 1 album on the Billboard 200 chart as Culture II opens atop the tally. The set — which was released on Jan. 26 through Quality Control/Motown/Capitol Records — earned 199,000 equivalent album units in the week ending Feb. 1, according to Nielsen Music.

Senses Fail Talk With Substream Magazine

Senses Fail

Buddy Nielsen sat down with Substream Magazine to talk about the new Senses Fail album:

Nielsen goes on to explain, “I wanted to write a career-defining record for the band, using my songwriting.” As someone who has been following Senses Fail for a long time, this was news to me. I was unaware that Nielsen was primarily just the lyricist for the band, up until the past few records. For 2013’s Renacer, he wrote one song completely on his own, and for 2015’s Pull the Thorns From Your Heart, he wrote six songs completely. For their upcoming album, If There is a Light, It Will Find You, Nielsen wrote all of them.