Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be


Miranda Katz, writing for Wired:

Podcasters and advertisers alike have long suspected that their listeners might just be a holy grail of engagement. The medium is inherently intimate, and easily creates a one-sided feeling of closeness between listener and host—the sense that the person talking into your ear on your commute is someone you know, whose product recommendations you trust, and whose work you want to support.

I really need to find the time to get Encore rolling again on a more consistent basis. I miss doing the show every week.