David Turner, writing at Gizmodo:

Tidal’s subscriber numbers received such intensified attention because initial adoption of the service appeared to be slow and the company ceased providing any user base information, while its competition continued to show growth. An extensive 2017 Dagens Naeringsliv report alleged that Tidal’s subscriber numbers were inflated. The paper said according to multiple sources and documents that Tidal’s true subscriber base in September 2015 was closer 350,000—Jay-Z tweeted it was 1,000,000—and in March 2016 was 850,000—although Tidal said 3,000,000.

I just don’t see how Tidal finds a place in this market. If you want a streaming service, you’re using Spotify or Apple Music, if you want random songs or videos, you’re using YouTube. I don’t see any place for Tidal to grab a foothold.