Movies Anywhere App Launches With Joint Studio Backing

Stephanie Prange, writing for Variety:

Five of the six major Hollywood studios have joined forces to make digital movie collecting easier than ever.

Movies Anywhere, a free app and website digital locker service, launches tonight at 9 p.m. PT, backed by four top digital retailers and content from Walt Disney (including Pixar, Marvel Studios and Lucasfilm), Sony Pictures Entertainment, Twentieth Century Fox Film, Universal Pictures and Warner Bros. Entertainment — a combined library of more than 7,300 digital movies.

Movies can be redeemed through digital retailers Amazon Video, Google Play, iTunes and Vudu (owned by Walmart).